Wednesday 22 October 2014

OUGD603: Veg. Stall Branding: Research

The Fruit and Veg stall is situated in the market square of Kendal, which is metaphorically the gateway to the Lake District. I live in the area but I want to get a greater understanding/ get all information into one place so I can start looking at the design of the stall.

Kendal Street Market

Wednesday & Saturday                 

With a market charter dating from 1189, Kendal has altered greatly over the years, although even today there are local "Butter Ladies" selling their wares on Saturday mornings. The indoor market is open 6 days a week and outdoor markets are held every Wednesday and Saturday.
The indoor market was constructed in 1886 using money raised by public subscription, and totally refurbished in 1988. 
Access is from the Market Place or the Multi-storey car park by way of the Westmorland Shopping Centre. 
The Indoor Market now offers a wide range of quality products from the 18 permanent units and 20 tables. 
There is also a café serving hot and cold snacks.
Pay the Market Hall a visit, there's always a warm welcome waiting.
Although Kendal's population is only around  26,000, it has a catchment of a quarter of a million people and Kendal's  markets and shops are centres of great interest for visitors and locals alike - a credit  to its attraction.
The town itself is well worth visiting, a stopover in "The Gateway to the Lakes" will interest long distance travellers and day-trippers alike.

Source: http://www.southlakeland.gov.uk/business-and-trade/markets/kendal-markets/




















































































Kendal
Kendal /ˈkɛndəl/, anciently known as Kirkby in Kendal or Kirkby Kendal, is a market town and civil parish within the South Lakeland District of Cumbria, England. Historically in Westmorland, it is 22 miles (35 km) north of Lancasterand 50 miles (80 km) south of Carlisle, on the River Kent, and has a total resident population of 28,586, making it the third largest settlement in Cumbria, behind Carlisle and Barrow in Furness.
Kendal today is known largely as a centre for tourism, as the home of Kendal mint cake, and as a producer of pipe tobacco and tobacco snuff. Its buildings, mostly constructed with the local grey limestone, have earned it the nickname the Auld Grey Town.
















Kendal is listed in the Domesday Book as part of Yorkshire with the name CherchebiFor many centuries it was called Kirkbie Kendal, meaning "village with a church in the valley of the River Kent". The earliest castle was a Norman motte and bailey (now located on the west side of the town) when the settlement went under the name of Kirkbie Strickland.
A chartered market town, the centre of Kendal is structured around a high street with fortified alleyways, known locally as yards, off to either side which allowed the local population to seek shelter from the Anglo-Scottish raiding parties known as the Border Reivers. The main industry in these times was the manufacture of woollen goods, the importance of which is reflected in the town's coat of arms and in its Latin motto "Pannus mihi panis", meaning wool (literally 'cloth') is my bread. "Kendal Green" was hard-wearing wool-based fabric specific to the local manufacturing process, and was supposedly sported by the Kendalian archers who were instrumental in the English victory over the French at the Battle of Agincourt. Kendal Green was also worn by slaves in the Americas, and is mentioned in songs and literature from that time. Kendal Green was traditionally the colour of clothing worn by foresters and as such was mentioned by Shakespeare in Henry IV, Part 1.
The site of several (ruined) castles, the most recent one constructed in the late-12th century, Kendal Castle, has a long history as a stronghold of one kind or another. The castle is best known for being the home of the Parr family. The Parrs inherited the castle through marriage during the reign of Edward III of England. Rumours still circulate that King Henry VIII's sixth wife Catherine Parr was born at Kendal Castle, but based on the evidence available this is very unlikely. By the time Catherine was born the castle was beyond disrepair and her father was already based in Blackfriars, London, as a member of the court of King Henry VIII.

Kendal Geography
Kendal stands on the River Kent, surrounded by low hills. It is near (but not in) the Lake District National Park. When the National Park was formed in 1951 the boundary was deliberately shaped to exclude Kendal. Although a relatively small town, it is an important commercial centre for a wide area thanks to its rural location. It is affectionately referred to as "The Gateway to The Lakes".
Source: http://en.wikipedia.org/wiki/Kendal

Neils Fruit and Veg
















Established in 1975 by Laurence Gough, Neil's Quality Greengrocer has been supplying high quality produce to the catering trade for over 35 years. 

Since the establishment of the first outlet, located on the top row of Kirkgate Market in Leeds the business has grown and now operates a number of other outlets close to the first site in Kirkgate Market. These include Eskimo Joe's, supplying frozen foods, Oliver's supplying fruit and Neil's fruit shop, all located on the top row of Kirkgate Market Leeds.

Over the past ten years management of the company has passed to Neil Gough, son of Laurence Gough. Today the company specialises in supplying the finest, locally sourced produce to a wide range of businesses in the catering trade, current clients including many of the best restaurants in Leeds. Other establishments supplied by Neil's include pubs, clubs, schools and universities, deli's and sandwich shops. 

Fruit and Veg boxes from Neil's Fruit and Veg














Neils fruit and Veg Website





































































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